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Member benefits include:

  • Discounts from local businesses
  • Quarterly newsletter
  • Email Action Alerts
  • T-shirt for contributions of $50 or more
  • Long-sleeve cycling jersey for contributions of $100 or more

Please make tax-deductible donations of $100 or more by mail.

Membership Levels

  • Business Membership (includes advertisements) - $200.00
  • Velorutionary (includes T-shirt) - $100.00
  • Household (includes T-shirt) - $50.00
  • Individual - $30.00
  • Underemployed - $20.00
  • or any Custom Donation Amount
Join By Mail
  1. Download our membership form (PDF).
  2. Make checks to "People Power" (for tax-deductible contributions, to "Hub for Sustainable Living").
  3. Complete the form and deliver payment to:
People Power
703 Pacific Avenue
Santa Cruz, CA 95060

Questions? Please contact us.

Recurring payments can be scheduled to occur every:

  • 2 Weeks
  • Month
  • 2 Months
  • Quarter
  • 6 Months
  • Year
People Power T-Shirt
People Power T-shirt
People Power long-sleeve cycling jersey
Long-sleeve cycling jersey

Business Sponsors

By becoming a business sponsor of People Power, you support our advocacy efforts toward sensible transportation needs in Santa Cruz County.

Business Sponsors provide People Power members with a discount on goods or services. Amount and conditions of discount are determined by each business individually.

Sponsor Benefits
  • For a minimum $200 donation to People Power, we will provide acknowledgment of your support to our members through our social media channels.
  • A list of Businesses Sponsors is listed on the back page of every Update as well as on our web site, including a link to the Sponsor's web site.
  • The People Power Update is mailed four times a year directly to almost 400 members with approximately 800 more distributed through local bike shops, tabling, Bike to Work day, Bike Valet Parking, and other locations.

Business Sponsors arrange membership with People Power. Our graphic designer can work with you to create an ad for the Update or website. People Power only accepts business sponsors that we think members will be interested in. We reserve the right to refuse a sponsorship for any reason.

When doing business with a Sponsor, People Power members present their membership card for discount on goods or services. Member cards are valid for the calendar year (January - December) and will be renewed annually.

Please support our business sponsors

People Power members receive discounts and benefits from our current business sponsors. Please say "thank you" to our sponsors for supporting biking and sustainable transportation in Santa Cruz County.

Allterra Solar
Another Bike Shop
Bay Area Bicycle Law
free, no obligation consultations
The Bicycle Trip
15% off parts and accessories (excludes bikes, labor, and special orders)
Bike Church
Cruzin Pedicabs
Finding Harmony – Marriage and Family Counseling
Law Office of Daniel H. Rose - Bicycle Accident Lawyers
Free no-obligation case evaluation with senior bicycle attorney
Lisa Hochstein Graphic Design
Spokesman Bicycles
10% off parts and accessories (does not include bikes and service)
Staff of Life Natural Foods Market
Steve Piercy - Web Site Builder
2 free hours of website programming
Synergy Clothing
The Ugly Mug Café
Free shot of espresso with any coffee drink